Olivicola Cassetta

Buying guide · Myth-busting

7 olive oil myths, debunked by the producer

Olive oil is surrounded by beliefs that marketing has fed for years. Here are the 7 most common myths, debunked one by one with data and reasoning from our agronomist, Dr Sebastiano Cassetta.

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1. "Pungent oil = high acidity"

FALSE. Acidity isn't perceptible by senses: it's a lab-measured chemical parameter.

Pungency and bitterness are positive sensory attributes associated with several phenolic compounds, not free acidity. They can suggest the presence of phenols but do not quantify them or prove overall freshness and quality by themselves.

2. "Green oil is better than yellow oil"

FALSE. Colour depends on:

  • Olive maturity (green olives = more chlorophyll; ripe = more carotenoids)
  • Variety: some cultivars produce greener oils, others golden

A deep-golden oil from a great cultivar can be excellent. Colour doesn't certify quality.

3. "Cleaning oil containers with vinegar works"

Use a food-contact cleaning procedure and avoid scented products that may leave odours. Thorough rinsing and complete drying are essential; tanks and equipment must follow the manufacturer's instructions and the food-safety plan.

4. "A PDO oil is better than a non-PDO oil"

NOT AUTOMATICALLY. PDO is an EU quality scheme. It certifies the geographic link, that the entire chain takes place in the defined area and compliance with a controlled specification. It is not, however, a universal sensory ranking of every PDO against every non-PDO oil.

5. "Organic oil is automatically better"

NOT NECESSARILY. Organic is a regulated production method that restricts artificial fertilisers, herbicides and pesticides and permits approved substances. It does not mean “zero residues” or automatically guarantee superior sensory quality.

6. "Extra virgin can't be used for frying"

FALSE. EVOO can be used for frying and has shown good oxidative stability in controlled studies. It is not automatically superior to every seed oil: composition, initial quality, temperature, time and reuse all affect the result.

7. "Cloudy oil is more genuine"

NO. Cloudiness can come from suspended water and solids, which may reduce stability during storage. Well-managed filtration can help, but clarity alone proves neither authenticity nor initial quality.

Frequently asked questions

+Can I taste acidity in an extra virgin olive oil?
No. Acidity is a chemical parameter that's not perceptible by taste. What you feel (pungency, bitterness) is polyphenols. Acidity is measured only in a lab.
+Is a green-coloured olive oil better than a yellow one?
Not automatically. Colour depends on variety and olive maturity. A deep-golden oil from a great cultivar can be excellent.
+Does organic always mean a top quality EVOO?
Organic certifies a regulated method that restricts artificial inputs and permits approved substances; it does not guarantee zero residues or superior sensory quality. Fruit condition, process, storage and panel testing answer different questions.

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7 olive oil myths, debunked by the producer – Olivicola Cassetta